MacDuff Marine’s $150 Beat-Any-Estimate Pricing Guarantee Explained: Terms, Scope, and What Qualifies

cape coral, United States – May 23, 2026 / Macduff Marine /

MacDuff Marine, the Cape Coral marine retailer and Authorized Wave Armor Dealer, today confirmed that its $150 beat-any-estimate pricing guarantee remains in effect through 2026. The pledge has been a consistent feature of the company’s customer-facing positioning and applies across the full Wave Armor and QABL product lines.

The guarantee as stated on the company’s site reads as follows: “if you already have a written estimate from a licensed Florida marine contractor on the same scope of work, we will beat it by $150” (per macduffmarine.com).

“The $150 beat-any-estimate language has been on our site and in our quotes for a long time,” said Jay MacDuff, Owner of MacDuff Marine. “We will continue it in 2026 because it works. It tells the customer we are confident in our pricing, it requires an apples-to-apples comparison rather than back-and-forth, and it puts the burden on us to show our quote is the better value.”

What the Guarantee Covers

The guarantee applies to comparable quotes across MacDuff Marine’s product range:

Wave Armor floating docks (T-docks, straight runs, custom layouts).
Wave Armor PWC ports, including the Wave Armor PRO 6.
Wave Armor boat ports.
Wave Armor single and double kayak docks.
Wave Armor swim platforms and drive-on docks.
QABL aluminum boat lifts across the full capacity range.

What Qualifies a Competing Estimate

Three conditions, all stated on the MacDuff Marine site:

The competing estimate must be in writing.
The competing estimate must come from a licensed Florida marine contractor.
The competing scope of work and equipment must be equivalent. Apples to apples.

When all three conditions are met, MacDuff Marine beats the bottom line of the competing estimate by $150.

Where the Guarantee Sits in MacDuff Marine’s Customer Positioning

The pricing guarantee operates alongside the company’s other consumer-facing claims (all sourced on macduffmarine.com): 15+ years serving SW Florida waterfront customers, Authorized Wave Armor Dealer status, exclusive Florida QABL aluminum boat lift dealer status, a 5.0 Google Rating, and licensed and insured operating status.

Service Area

The pricing guarantee applies across all six counties in MacDuff Marine’s SW Florida service area: Lee, Charlotte, Sarasota, Collier, DeSoto, and Polk (per macduffmarine.com).

How to Request a Quote

Customers can request a quote through MacDuff Marine’s website or by calling Jay MacDuff directly at (239) 872-4300. The site also notes that Jay is reachable by text at the same number.

About MacDuff Marine

MacDuff Marine is a Cape Coral, Florida-based marine retailer that has served Southwest Florida waterfront customers for more than 15 years (per macduffmarine.com). The company is an Authorized Wave Armor Dealer and the exclusive Florida dealer for QABL aluminum boat lifts. MacDuff Marine installs Wave Armor floating docks, QABL aluminum boat lifts, Wave Armor PWC ports, boat ports, kayak docks, swim platforms, drive-on docks, and dock accessories across Lee, Charlotte, Sarasota, Collier, DeSoto, and Polk counties. The company maintains a 5.0 Google Rating, is licensed and insured, and offers a $150 beat-any-estimate pricing guarantee on written estimates from licensed Florida marine contractors for equivalent equipment and the same scope of work. Owner Jay MacDuff works directly with customers on dock, lift, PWC port, kayak dock, and accessory projects. Learn more at macduffmarine.com.