As dogs join their owners for coffee runs and patio afternoons, a new apparel brand is designing for the moments in between.
Boston, MA (PRUnderground) November 6th, 2026
Dogs are no longer waiting at home while their owners head out. They are settling under patio tables, trotting into coffee shops and showing up at weekend taprooms, and the numbers behind that shift keep growing.
The Market
The American Pet Products Association reports that 71 million U.S. households owned a dog in 2025, roughly 53% of all households and a 4% rise over the previous year. A 2026 Rover survey found that 88% of pet parents consider their dog part of the family, and 94% say having a pet is essential to their personal fulfillment.
Daily life is adjusting to match. Craft breweries in particular have increasingly welcomed dogs, often through patios and beer gardens, and a morning coffee run or an evening walk is now a shared outing more often than not.
The company
Wiggly Whims designs relaxed, good-humored tees for people whose days are shaped by their dogs. Every design starts from a familiar ritual, whether that is a morning coffee, a brewery patio afternoon or a quiet evening with a glass of wine and a dog at your feet. The tees are made in the USA.
The collection
The range covers coffee, beer and wine themes, each with its own sayings, in several colors and sizes. Softness is the priority, and customers have noticed. “Wiggly Whims has shirts in several colors and sizes, with different sayings, so if you’re looking for a beer shirt, or definitely a coffee one like me, you can check them out,” said Abbie of Illinois.
“The material is so soft. I washed it in the machine once, and it came out as soft as it was in the package. Absolutely obsessed with my Wiggly Whims shirt! It’s incredibly soft, comfortable, and fits perfectly. The design is adorable and gets so many compliments; especially from fellow pet lovers. The quality is fantastic, and I’ll definitely be ordering more. Highly recommend!!” said Melissa from Michigan.
“Dog parents already have plenty of gear for their dogs,” said Ritwija, Customer Success Associate at Wiggly Whims. “We wanted something for the person on the other end of the leash.”
The collection is available now at wigglywhims.com. The brand shares new designs on Instagram at @wiggly.whims.
About Wiggly Whims
Wiggly Whims designs comfort-first graphic tees for dog lovers, with coffee, beer and wine themes made for everyday life with a dog. The brand sells online at wigglywhims.com.
